Brand Guidelines

The PNGWolf brand represents clarity, creativity, and modern digital craftsmanship.

To ensure consistent and professional presentation across all platforms, collaborators and partners must follow the brand standards detailed below.

These guidelines define how PNGWolf should look, sound, and feel—maintaining the strength and integrity of the brand worldwide.


1. Brand Essence


1.1 Our Identity


PNGWolf is a fast, modern, global PNG library built for creators.

We stand for:


  • Clean visuals
  • High-quality transparent PNGs
  • Professional creative resources
  • Reliability and global accessibility

1.2 Brand Personality


The PNGWolf brand should always feel:


  • Clear and minimal
  • Trustworthy
  • Efficient
  • Helpful
  • Technically strong
  • Globally accessible

We avoid anything cluttered, outdated, or overly playful.


2. Logo Usage


2.1 Primary Logo


The primary PNGWolf logo should always appear:


  • In its original proportions
  • Without distortion, effects, filters, shadows, or color changes
  • On backgrounds that maintain readability

Do not:


  • Rotate the logo
  • Apply gradients, strokes, or glows
  • Place it over busy imagery
  • Crop or modify symbol proportions

2.2 Clear Space


Maintain a clear area around the logo equivalent to the height of the wolf symbol.

No elements should intrude into this protected area.


2.3 Minimum Size


For digital display, the logo should not be displayed smaller than:


  • 120px width for desktop
  • 80px width for mobile

This preserves clarity and brand recognition.


2.4 Dark & Light Variants


  • Use the dark version on light backgrounds
  • Use the light version (if available) on dark backgrounds

Consistency is essential.


3. Brand Colors


PNGWolf’s visual identity relies on a clean and modern palette, designed for digital clarity.


Primary Palette


  • Wolf Black: #111111
  • Arctic White: #FFFFFF
  • Ice Gray: #E8E8E8

Accent Color


  • Wolf Blue: #2DA7FF

    Used for highlights, buttons, and important UI elements.

Usage Notes


  • Color usage must remain balanced and minimal.
  • Avoid adding new color tones unless necessary.
  • Keep the look crisp, clean, and modern.


4. Typography


4.1 Primary Font


Inter (Sans-serif)


Used for:


  • Headings
  • Paragraphs
  • UI elements
  • Buttons and labels

4.2 Typographic Style


  • Clean, minimal, readable
  • Consistent letter spacing
  • Strong contrast in hierarchy
  • Avoid decorative or script fonts

4.3 Recommended Sizes


  • H1: 32–40px
  • H2: 26–32px
  • Body Text: 15–18px

Typography should reflect precision and professionalism.


5. Brand Voice & Tone


5.1 How PNGWolf Communicates


Our tone is:


  • Clear
  • Helpful
  • Professional
  • Global
  • Neutral and respectful

5.2 We Avoid


  • Slang or casual language
  • Overly technical explanations without context
  • Aggressive sales wording
  • Cultural or political commentary

Everything should feel welcoming and universal.


6. Imagery & Visual Style


6.1 PNG Image Presentation


Images on PNGWolf must be:


  • High resolution
  • Clean edges
  • Transparent backgrounds
  • No watermarks
  • No compression artifacts

6.2 Thumbnails & Category Images


  • Minimalistic
  • Centered on the subject
  • Balanced padding
  • Light gray or transparent background

6.3 Forbidden Visuals


  • Blurry, pixelated, or low-quality PNGs
  • Offensive, violent, or explicit visuals
  • Trademarked characters without rights

Brand integrity depends on visual quality.


7. Layout & Design System


7.1 Grid & Spacing


  • Use consistent spacing values (8px / 12px / 16px / 24px).
  • Maintain clean alignments.
  • Avoid crowded layouts.

7.2 Buttons & UI Elements


Preferred style:


  • Rounded corners
  • Wolf Blue as primary action color (#2DA7FF)
  • High contrast and accessible color ratios

7.3 Iconography


Icons must be:


  • Line-based or minimal solid
  • Smooth and modern
  • Used consistently across the interface


8. Do’s & Don’ts


Do


  • Use official files directly
  • Keep the brand minimal
  • Maintain consistency across platforms
  • Use approved color sets

Don’t


  • Modify the logo or colors
  • Add shadows or effects
  • Stretch or distort elements
  • Mix PNGWolf branding with unrelated symbols


9. Media & Press Usage


For interviews, press kits, reviews, or promotional collaboration:


  • Always use the official PNGWolf logo and brand assets
  • Do not imply official partnerships unless agreed in writing
  • Link back to pngwolf.com when referencing the brand

Media kits can be provided upon request.


10. Contact for Brand Use


For additional brand assets, logo files, or permission requests:


Email: [email protected]

Subject Line: Brand Guidelines / PNGWolf